NAVJEEVANRANG :: Yellow

Friday, August 08, 2014

NAVJEEVANRANG :: Yellow

Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. A dull or dingy yellow may represent caution, sickness, and jealousy.
Studies show that the meaning of the color yellow can be warmth, cheerfulness, increased mental activity, increased muscle energy. The color yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system. Bright yellow is an attention getting color, and when used in combination with black, is creates one of the easiest color combinations to read and see from long distances. This is why school buses, taxi cabs, and traffic signs are painted yellow and black.
The color yellow is a spontaneous and unstable color. It is often associated with food and is highly used in children’s products and marketing advertisements aimed at children. Perceived as a childish color by men, yellow is not a color that should be used when marketing products to prestigious or wealthy men.
If yellow is overused, it can have a disturbing effect. For example, it is a proven fact that babies cry more in rooms painted yellow. Too much yellow causes loss of focus and makes it hard to complete a task. Too much yellow also can cause people to become critical and demanding. Too little yellow causes feelings of isolation and fear, insecurity, and low self-esteem. A lack of yellow can cause one to become rigid, cunning, possessive, or defensive.


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