NAVjeevanRANG :: White

Thursday, July 31, 2014

NAVjeevanRANG :: White

If you have been following my blog, then you would know that my studio, Design5, is going to be a part of the upcoming Red Earth Design Mela 2014.

 This year the theme is Navrang. I have used this theme to unveil my new collection which is inspired by some famous and some not so famous Indian folk arts. I've taken four routes- Jamini Roy, Pichwai Art, Phad Art and Gond Art for my designs. These four routes have been re-grouped under NINE beautiful colours. The designs will be based solely on the most repeated patterns, motifs and styles used in these varied art forms. I've tried to simplify, dissect and interpret them with my own twist. 

Starting from today, that is exactly nine days from the mela, I will post a mood board based on each of the nine colors that I have chosen for my upcoming collection...and on the last day I will unveil the collection to all of you. Love the mystery part!! :)

So, today, I am introducing the first color...White.


White, an inherently positive color, is associated with purity, virginity, innocence, light, goodness, heaven, safety, brilliance, illumination, understanding, cleanliness, faith, beginnings, sterility, spirituality, possibility, humility, sincerity, protection, softness, and perfection.

The color white can represent a successful beginning. In heraldry, white depicts faith and purity. As the opposite of black, movies, books, print media, and television typically depict the good guy in white and the bad guy in black.


The color of snow, white is often used to represent coolness and simplicity. White’s association with cleanliness and sterility is often seen in hospitals, medical centers, and laboratories to communicate safety. The color white is also associated with low-fat foods and dairy products.






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