LOVE For Sale

Friday, January 31, 2014


Annica Lydenberg is a Brooklyn-based designer, illustrator and screen printer with a deep obsession with type as art.

Annica Lydenberg runs Dirty Bandits, a small, Brooklyn-based design firm focusing on typography, lettering and illustration. Work done by Dirty Bandits is powered by Annica’s deep fascination with type. As a graphic designer, for many years, she has focused on typography and treated it as a work of art.

Annica has been known to be a doodler, do-gooder, design addict, downward dogger, designated drawer, and a dirty bandit. She loves her work and she loves her clients. Other loves include walks near water, ginger, podcasts, and snooze buttons.

The design firm’s client list includes Ace Hotel, Artists & Fleas, Blackheart Records, Klutz, Nike, Random House and Reebok among others. You can view her portfolio at Behance and AIGA.

But my attention was caught by her incredible artwork titled “Love For Sale”. It’s a set of hand painted signs. Love for Sale is a set motivated by the deep-rooted desire for love shared by every human being. One can see the typography that resembles the old hand painted show-card signs displayed in store windows that were used to advertise sales. It’s the perfect approach for a no-nonsense marketing campaign. Some signs are sweet, some are dirty and some just plain silly. But then so is love…
The series of 11”x14” hand painted signs is designed to attract the passerby with a hot pink painted aluminum background that is flat and almost unbearably vibrant. The lettering is painted in traditional sign painter's 1 Shot in black, white and grey, offering a glossy contrast to the hot pink.

The visual sales pitch promises love that is simultaneously shocking and traditional, like the signs themselves. 

If you like her work, and i know that you will, then you can buy it at Society6 and Etsy. You can also follow her at Twitter, Facebook and her website.


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