The Doodle Factory

Friday, April 12, 2013






The Doodle Factory, is the brain child of Aditi Deo, who has made a business out of her passion for art.

It’s a first of its kind art retails store in India, where the art is democratic and accessible, but most importantly original.
An idea that was born by a chance…while making a doodles for her kids which were eventually turned into a book that got published!

Her designs are rooted in local culture & knowledge. She uses recycled, handmade papers to make almost completely bio-degradable products.
A unique and distinct style of design has helped her in connecting with her audience.

She advises young women entrepreneurs to commit wholly to their ideas and be fearless.

While I was reading her interview, I smiled when found something similar between her and me J Just like me, she hates the administrative, Legal and Account work! I know Aditi! Aren’t those Xl sheets made up of all things horrid?!





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