Shor Sharaba

Wednesday, January 16, 2013


Ever tried jumping on a trampoline? The rush of blood to your head makes you wanna giggle uncontrollably :D… Now, imagine being on that big, huge trampoline 24x7…gives you an adrenaline rush, doesn’t it?!!
Well, that’s the kind of energy this duo infuses into all of their work. The colors pop out, the designs grab your attention, their passion enthralls you. What more could you ask of a 2 year old baby. Ladies and gentlemen, please welcome Shor Sharaba. Or as they might say, ‘Lo kallo baat’.

In conversation with Rasshi Ganeriwal & Trsha Jhaver

How did Shor Sharaba come about?

Shor Sharaba has been a subliminal effort of almost 2 decades. Just about the time we started to watch and enjoy Hindi movies! The manifestation into concrete products and quirky accessories happened in April 2011. The east meets west mantra hit it off instantly and over night Shor Sharaba became the golden egg.

Tell us a bit about Shor Sharaba and the team working behind the scenes?
Shor Sharaba is a young and fun company making lifestyle products and accessories for the young and thinking urban Indian. It’s a small company with big ideas. Rasshi heads the design and production. She has freelancers working under her. Trsha looks after the personalization arm of Shor Sharaba that makes Coffee Table Books, Wedding newspapers and any sort of personalization. We have out-sourced jobs like Website management. We’re looking to grow our team to enhance our customer interface.

What inspires you?
Movies, music, “everydayness” of life and just about anything under the blue sky

What is the process of making products with Shor Sharaba?
First hand research to understanding customer needs, designing, product development, feedback, pricing, sales

Sustainable seems to mean many things to many people. What does it mean to you?
Sustainable to us means the ability to keep rocking and rolling.

What does art and design mean to you? Describe its importance in your life.
Usually, art is considered to be a very heavy term that often comes with a big price tag. However, we believe that art is the expression of a thought or an idea. It is unique and thus very special. For us design is anything quirky, fun and simple at the same time. It has be powerful to stand out but not over-powering in any way. In an otherwise mundane and busy life, it is art and design that make people stand out. 


Is your work inspired by any incidents of your day-to-day life?
Yes…everyday jokes, things that people around us say inspires our design.

Did you start off knowing what kind of products you’d like to make? 
When we started out, we were sure of the designs that we wanted to work with, not products. The product list grew as our customers grew.

What are you working on currently? 
We’re working on an all new product line that boasts of Bags, clutches, wallets, mobiles and ipad cases and covers. We’re showcasing at the Kala Ghoda Arts Festival 2013 from 2nd Feb to 10th Feb.

How do you balance life and running a business?
Very well! Meeting friends and living the good life is extremely important for us in order to make some noise in Shor Sharaba. Thus, we can manage both ends well. There are some extra busy days, but what the hell!

What have you learnt along the way that you’d like to share?
Fun is the most important attribute while running a business. If that is amiss there really will be no sustainability!
and like the films, Rasshi and Trsha’s work is total filmy…full of masala!!





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