Indian exotica

Friday, March 09, 2012

What's common between Tommy Hilfiger, Nanette Lepore, Adrienne Vittadini and the big bulky trucks on G T Road, the snake charmers in the back lanes of Banaras and the Hanuman Mandir in New Delhi?

Well, Pantone Color of the Year: Tangerine Tango or PANTONE 17-1463 to be precise!
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”

New to the Pantone shade cards but i feel this orange has been incorporated in our DNA in india since ancient history. And now it has simply taken over the world, well the design world atleast.

The serene sunset on the ghats of Ganga, the Bandhani Odanis of Rajasthan, the chogas of the wandering mysterious sadhus of Amarnath, the Marigolds offered to the Gods every morning...Tangerine Orange has always been a part of our Indian pallettes. 

Do you agree? How do you visualize this color? Do leave a comment.



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