making waves...

Wednesday, February 15, 2012

During my practice as an Independent design professional, whenever I am assigned a new project, i usually have to go through a long run up of briefings, meetings and presentations with the prospective client. These involve travelling which seems like a nightmare in the Delhi traffic. Although I believe its pertinent creating a wholesome connection with the client and understanding his ‘vision’ before coming up with any ideas, it proves to be a very exhaustive process.
the design needed to emulate water and imitate its flow


But working on 'White Water' was a pleasant experience for me...the entire project took about 5-6 weeks to conclude during which i NEVER met the client, in person! 

'White Water' Packaging (proposed) 
The project involved conceptualizing and designing the brand identity for a brand label to be launched by GOOD LIVING INDIA. The brief was very detailed and the feedback always very well defined. There were many telephonic conversations, lots of emails back and forth but the entire project was completed minus any 'meetings'.
Have you had a similar experience? Write about it in the comments section.



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