a head turner

An ambigram is a typographical design or art form that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction or orientation. The words readable in the other viewpoint, direction or orientation may be the same or different from the original words. 


A friend needed my designing abilities to create a brand identity for his brand new firm, Terra Firma.

Terra Firma is a team of young architects & designers, doing work across space & structural design. A team that boasts of doing things differently. Creatively. And innovatively.
They not only promised, but showcased examples of how they achieved extra efficiencies and newer perspectives in projects they had done. They had not just created extraordinary results, but turned projects around through their approach. 

During the visualization of the corporate identity, i took this belief quite seriously. Turn things around.

The business card just demonstrated this belief. That by just turning things around (in this case the business card), what an impact one could create.

this business card design was meant to work even if flipped upside down

The logo was just a cutout within the card. Whichever way you read the card, you would complete the terra firma story, through its initials - t & f.


this logo reads the same when inverted

The identity makes heads turn. Literally.

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Design5 Studio

Exclusively Designed & Hand Painted Decoupaged Wooden Home Decor Accessories, Wooden Bags & Clutches, Handcrafted Fashion Jewellery and Hand-painted & Upcycled Furniture Pieces.When you buy a product directly from me, you can also get an opportunity of getting a unique customized, one of a kind product, made especially for you or your loved ones!! At Design5, i love doing customized decoupaged products and always happy to work on something new and exciting. please feel free to contact me with any enquiries or comments, or just to say hello. i'd love to hear from you.

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